Seri Begawan, Brunei（July 31.2016）——ZC Rubber opens its first WESTLAKE flagship store in Brunei , also the first one in Southeast Asia, as part of its strategy to perfect the tire service and expand the market in Southeast Asia.

The new WESTLAKE store covers 200 square meters, invested more than 200 thousand dollars by Soon hai trading company, the dealer of ZC Rubber in Brunei. The store will offer premium WESTLAKE tires suited for the local market and the comprehensive services on the balance, tire changing and alignment etc.

At present, WESTLAKE reserves a huge production capacity with over 13 million truck tires and 35 million passenger and light truck tires, and is widely distributed in Southeast Asia market for several decades and built up the brand image. 

“Safe and value is our promise and commitment to our customers. WESTLAKE is not only produce good tires, but also work together with our partners to provide the satisfactory service to the end users. We will push the program constantly and set up more centers in the future.” Mr. Richard Li, marketing manager of ZC Rubber, said.

In the coming years, WESTLAKE will focus on its target to be one of the leading tire brands globally. Richard said: “We will introduce new products suited for the local market and differentiate our product from other competitors. We will perform proper marketing and invest on advertising to promote the brand awareness among the customers, also continue to support our distributor to take more advantage in the competition.” 

In addition, ZC Rubber plans to develop the Autospace stores focusing on the automotive aftermarket on the Southeast Asian market. The company leads at the automotive aftermarket industry with more than 200 Autospace stores in mainland China. Now the project will offered on abroad. “The building of Autospace stores is also one step to fulfill our plan to further increase the footprint to Southeast Asian market. It will also help local customers get more valuable service. ”The company said.